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Traffix’s Digital Transformation with Partners at the Core

Recently Gibraltar Solutions has partnered with Traffix in order to aid them in the digital transformation journey. For more than 40 years, Traffix has provided comprehensive third-party logistics and transportation solutions to customers across North America and established itself as a true market leader. Key to the company’s continued success had been a strong vision that places its customers, carriers and internal teams at the forefront of everything it does. Carlos Trivino, Director of IT, explores how partners and people prove key amidst Traffix’s digital transformation. 

Carlos Trivino joined Traffix back in 2014 as Director of IT for the company, bringing with him an extensive history of experience in transportation, logistics and technology implementation. He joined the company with a simple mission of looking at how Traffix could increasingly utilize technology to better serve its customer base and he admits that joining Traffix was almost a no-brainer. “I had done some consulting with Traffix and after a while I just felt that it was a great company,” he says. “It’s a privately held company and has some key partners within the company that know the business very well and have been extremely successful. Over time, as Traffix has grown and evolved, my role now looks at the technology partnerships, ensuring that software and hardware partners are vetted and align to what we want to achieve as a company.”

Following significant growth from an existing user base of 60-70 to close to 300 users at any given time, the company had to transform its technology infrastructure. “We had to make a quick decision as to what type of technology we wanted and needed and what we were going to leverage to achieve our goal, which is to be one of the top logistics companies in Canada,” says Trivino. Key to this growth plan, and to Trivino’s own remit, was striking strategic partnerships with technology vendors which could accelerate Traffix’s growth - this is where the company turned to Gibraltar Solutions and Trimble Transportation & Logistics (TMW) for help.

You can read more about Traffix’s transformation in Business Chief Magazine here.

About Business Chief

Business Chief is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Through its digital magazine, online website, daily news and weekly e-newsletter, Business Chief helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors.


 Article by: Dale Benton